Social Media Planner

An effective Social Media Marketing (SMM) strategy starts with a good idea and a good planning. Timing your posts is vital when doing promotion for your goods or services online. By using a professional Social Media Plan and Social Media postings, you can be guaranteed of success. When you use professional looking posts, with catchy phrases or intelligent quotes, you are already ahead of the curve. It saves time, and by editing this SMM posting template, you will be able to attract suitable customers for your business.

How do I organize my social media content?

A Social Media Planner is a great tool that allows you to design and think about the message that you want to send, on crucial moments in the market. For example for New Years day. If you need a stunning 2022 Happy New Year Social Media template, than you are at the right place.  Let's toast to yesterday's achievements and tomorrow's bright future! Wishing you a fresh start with renewed energy and confidence throughout the New Year. May you have a joyous 2022! 

When you plan your annual Social Media Plan, it's important to define:

• How many postings you will do per year, and per month;
• On which platforms you will post;
• Who is the owner of the activity and responsible for posting the message in time;
• Who is accountable for the SMM strategy.

How to post on Social Media effectively?

When starting a Social Media Marketing (SMM) project, it's important you start with a strategy. Make sure you create a campaign that is effective, which means that it converts sufficient people from the audience into customers. The interesting thing here is that there’s really an endless amount of ideas, as far as your teams' creativity allows you to, for you to use when it comes to posting on social media .Before you skip this and jump down to the list, here’s a few tips to get the most impact out of these ideas:

1. Identify your audience

• Make it relevant for your audience. Talk TO your audience, don’t talk AT them. This is social media. People are looking for stories and posts that they connect with. If you’re not wording posts socially, you close the door for engagement.
• Make sure that everything you post should support your company strategy, vision, mission and tactical weekly, monthly, annual marketing and business goals.
• Use social media management tools that provide you with insight or tools to analyze the market. Also make sure you can track your performance, and make sure that it grows.
• By using our website, you will be inspired and do not run out of ideas, or content, since you can choose from many different types of ready made content just waiting for you to drop your logo on it and make it your own.
• Use social media analytics. Many platforms, like Facebook and Twitter, have built-in analytics that can tell you about your followers, including when they post, where they post, and other interests. Plus, these tools are free to use with business accounts.
• Check the competition. Understanding your competition will give you insights about how to talk to your audience. You can look at what your competitors are doing wrong to fill any gaps in your current strategy.

2. Define your S.M.A.R.T goals

SMART stands for:

• Specific;
• Measurable;
• Achievable (or Attractive);
• Relevant (or Realistic);
• Timely.

3. Allocate your resources wisely

Social Media Management requires unique skills, like:

• Strategic thinking.
• Organizational skills.
• Branding expertise.
• Creativeness and out-of-the-box thinking.

Make sure you find the right team members, with complementary strengths and international diverse backgrounds.

4. Develop a unique strategy for each platform

When creating a social media strategy, focus on:

• Where your audience is;
• Where your competitors post;
• What your metrics tell you.

Additionally, you’ll want to think about how to best use each platform, based on what it was created for and the content that does best there:

• Facebook, broad social networ and mainly casual content;
• Instagram supports more visually and creative short photo's and videos.
• YouTube for entertaining video content.
• Twitter allows for real-time news updates, notifications or alerts.
• LinkedIn professional content, long-form blog posts.
• Pinterest mainly relies on visuals.

5. Post relevant content regularly

Success on social media is a matter of posting compelling, engaging content consistently. Not only will this help make your business look dependable, but it also shows that you have timely knowledge to share and that you care to be in conversation with your audience.

6. Interact with followers

Social Media users enjoy interacting with brands, and as a result brands experience benefits like:

• Social proof of your business;
• Expanded market reach;
• Boosted brand awareness;
• Cost-efficiency.

7. Always maintain professionalism

Typically, a standard social media policy will include:

• Clear expectations about what to post;
• Instructions on how to respond to negative posts;
• Platform laws and rules to follow;
• Brand considerations;
• Security protocols;
• How you talk to your customers in a consistent way, otherwise known as a brand voice (conversational style, academic style, easy-going, etc);
• Posting similar visuals across the various platforms;
• Focusing on your unique selling point.

• Prioritize quality over quantity and prioritize quality posts is to ask yourself the following questions:

  • Does this content help my followers?
  • Is this original?
  • Is this actionable, inspiring, or entertaining?
  • Does the content have cited sources, if needed?

8. Reflect your brand identity.

Brand identity is what helps people connect to your business and sets you apart from your competitors. This means that all marketing, including print, digital, and social media, should be consistent.

• Brand voice.
• Posting similar visuals across the various platforms.
• Focusing on your unique selling point.

9. To measure is to know.

Always measure and benchmark your results. Before you start tracking, though, you should identify which metrics are most important to your marketing goals. The most common metrics are:

• Reach (amount of daily, monthly annual users);
• Engagement (user visits, recurring visits)
• Impressions (page views);
• Mentions (citations of your website, backlinks, forwarded messages, followers)
• Post clicks (likes, dislikes, forwards);
• Views (video views, blog views, etc);
• Optimize campaigns (increase minutes on the page, minutes on the articles, products);
• Set new goals for new projects;
• Assess tracking metrics;

What is a social media planner?

A Social Media Planner is a great tool that allows you to design and think about the message that you want to send, on crucial moments in the market. Often a product is seasonal, and sales is impacted by the yearly cycle or holidays. For your convenience, here is a couple of national holidays or important events that will help you to start preparing for your SMM campaign for 2022:

• New year January 1, 2022
  
• Chinese New Year - February 1, 2022
• Saint Patrick's Day - March 14, 2022
• Easter - April 17, 2022
• Dia de los Muertos, Day of the Dead
• Eid-al-Fitr - May 3, 2022
• Independence Day USA - July 4, 2022
• Eid-al-Adha - July 10, 2022
• Golden Week China - October 1, 2022
• Oktoberfest - September 17, 2022
• Diwali - October 24, 2022
• Singles Day Sales China - November 11, 2022
• Thanksgiving USA - November 24, 2022
• Black Friday Sales - November 25, 2022
• Cyber Monday - November 28, 2022
• Christmas Day - December 25, 2022

With all this information, you are set to start making your own personal Social Media Marketing plan. Never forget: professional marketing is important to create awareness for your specialty, and to let your organization grow. This {Social Media Plan will help you achieve your goals. By simply customize it according to your needs, and then publish it directly on your Social Media channels, you will strengthen your brand and gain more awareness. 

Now, save this post so you never run out of ideas again! Download this SMM Plan directly which s fully customizable in PowerPoint and Google Slides format. Also have a look at many of our other examples of Social Media Postings here.