Freelance Digital Marketing Job Description

An effective job description is essential when recruiting new staff, and it helps doing a preselection of the right job candidates. This will save you effort and time. By using this sample job description template, you do not need to start from scratch. This will give you a head start.

How to write a Freelance Digital Marketing job description?

A Freelance Digital Marketing Job entails overseeing a company’s digital marketing campaigns. They assist in promoting brand awareness, identifying new digital trends and tools, analyzing website metrics, driving traffic to the company’s website, and managing social media platforms. This sample Job description explainer offers guidance on key sections that are important to include for clarity, as well as suggestions for promoting the position. It provides a list of duties, responsibilities, tasks, requirements, demands for setting job expectations and the employee's ability to perform the work as described. However, it’s often not construed as an exhaustive list of all functions, responsibilities, skills and abilities. The following is included in job descriptions:

• Job title: highlight the accurate job title;
• Brief description: provide a brief summary or introduction that provides an overview of the job;
• Responsibilities: specify the relevant job duties and responsibilities that are necessary for this position;
• Company mission or company introduction;
  
• Requirements: demands that are important to do the job successfully;
• Qualifications; List essential qualifications;
• Compensation; Total funds and benefits that are provided to the employee in exchange for the work.

Further:

• Be clear and concise;
• Have someone proofread it;
• Make sure that HR and the hiring manager will sign off before publishing it;
• Define what success looks like in the position after 30 days, the first quarter, and the first year;
• Provide direct contact details of the manager or HR department who will follow up on the candidates;
• Publish it via several social media platforms, or offline media, so you are sure that in-house employees also can get easy access to it.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

By using this Freelance Digital Marketing job description sample, modifying it to your needs, and then posting it, you will soon start receiving Resumes and Cover letter from suitable candidates.

Get this printable file now and personalize it according to your needs. Just download this ready-made Freelance Digital Marketing job description template in Google Docs, MS Word or Apple Pages format and you are ready to go!