SEO Consultant Job Description

An effective and compelling Search Engine Optimization (SEO) job description is vital when recruiting the right job candidates. By using a professional job description template, there is no need to start from scratch. It saves time, and by editing this job description template, you will be able to attract the most qualified job candidates for the open position. 

What does an SEO Consultant do?

When you are searching for a highly-creative SEO digital marketing consultant to lead our marketing team and  who can take responsibility for ensuring that the online presence, like website, is easily found by the target audience, this job description can be useful. In this position, the digital marketer will be responsible for all aspects of our marketing operations and he/she has a central goal to help grow the brand’s influence locally while also increasing brand loyalty and awareness. Your ideal candidate is someone with experience in online marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

This sample SEO Job description explainer offers guidance on key sections that are important to include for clarity, as well as suggestions for promoting the position. It provides a list of duties, responsibilities, tasks, requirements, demands for setting job expectations and the employee's ability to perform the work as described. However, it’s often not construed as an exhaustive list of all functions, responsibilities, skills and abilities.

When writing a job description, consider the following:

• Highlight the accurate job title;
• Provide a general company introduction;
• Provide an extract or introduction of the job with key goals or objectives;
• Specify the relevant job duties and responsibilities that are necessary for this position;
• List essential qualifications;
• Be clear and concise in the description;
• Have someone knowledgeable to proofread it;
• Make sure that HR and the hiring manager will sign off before publishing it;
• Define what success looks like in the position after 30 days, the first quarter, and the first year;
• Provide direct contact details of the manager or HR department who will follow up on the candidates;
• Publish it via several social media platforms, or offline media, so you are sure that in-house employees also can get easy access to it.

What are the duties and responsibilities of a SEO Consultant?

Duties will include SEO and SEM – Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website, planning, implementing, and monitoring our digital marketing campaigns across all digital networks. The following duties, responsibilities and skills are important for this position:

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications:

• Proven SEO experience (Google, Google Adsense, Keywords, etc).
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, SEMRUSH, SPYFU)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

Since well defined descriptions will attract more suitable candidates for the position, we recommend you to use this SEO Consultant job description sample. Customize it according to your needs, and then publish it directly to your page and network, you will soon start receiving Resumes and Cover letter from qualified candidates. This SEO Consultant Job Description template is fully customizable and can be used in Google Docs, MS Word format. Get this printable file now and personalize it according to your needs. If this is not the job description that fits your need, also have a look at many of our other examples of job description templates here.