Brochure Template

A company brochure is a published folder given to the public. It is used to give people a good look into a company's benefits, products and services for customers. A brochure can multiple folds and is distinct from a flier, direct mail letter or catalog. Brochures are usually unbound but they can also be bounded, which is why some people refer to it as a booklet. Some brochures also take the form of a flyer that is usually folded once or two times and can be double-sided.

How can I design my own brochure?

A brochure doesn't need to be filled to the brim with information about your company. There's also a chance that the public will just not want to read all that. The best thing to to is to only add information that your audience will find useful. Focus on creating a bond with your audience instead of giving them as much information as possible. That means that it will take some good thinking and research before you write your brochure.

If you've done your research, then you can find out what your client may like and tailor your brochure to them. What aesthetic do they prefer? Would they like a bit of humor? From the content to the graphics, all of the information in your brochure should have some connection to what kind of customers make up the bulk of your sales.

A simple and direct brochure is the best way to go. Simple sentences that are easily written and quick to understand. That means writing a sentence using easy words and not write long sentences that could use more than one comma. Remember, only add the most important information and, if it's possible, try to write your brochure like you would write a bullet-pointed list.

More than one way to write a brochure...

Not every brochure that you produce has to be the same though. If you're sending brochures to clients who know your product, then you can use some more technical information. You can give them some more info, since they will understand it better.

One other reason why your brochure should only have simple information, is that it should entice people to want to know more about your product. It serves as a sort of introduction. If possible, add a little hint or info to the brochure that would catch them by surprise. Something they would not expect and will give them more reasons why they should check out your product.

After downloading this template and filling in the blanks, you can easily customize the style, typography, details, and appearance of your Brochure. If this isn't the right template you are looking for, then certainly take a look at the other letters that Bizzlibrary.com offers. We have many letters ranging from cover letters to business letters and thank you notes.