Media Buyer Job Description

An effective job description is vital when finding suitable job candidates. No need to start from scratch. By making use of this sample job description template you will make it easier for yourself and you will have a head start.

How do I write a Media Buyer Job Description?

This sample Job description explainer offers guidance on key sections that are important to include for clarity, as well as suggestions for promoting the position. It provides a list of duties, responsibilities, tasks, requirements, demands for setting job expectations and the employee's ability to perform the work as described. However, it’s often not construed as an exhaustive list of all functions, responsibilities, skills and abilities. When writing a job description, consider the following:

• Highlight the accurate job title;
  
• Provide a general company introduction;
• Provide a brief summary or introduction that provides an overview of the job;
• Specify the relevant job duties and responsibilities that are necessary for this position;
• List essential qualifications;
• Be clear and concise;
• Have someone proofread it;
• Make sure that HR and the hiring manager will sign off before publishing it;
• Define what success looks like in the position after 30 days, the first quarter, and the first year;
• Provide direct contact details of the manager or HR department who will follow up on the candidates.

Publish it via several social media platforms, or offline media, so you are sure that in-house employees also can get easy access to it.

Responsibilities:

• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
• Sourcing and presenting audience data and advertising proposals to clients for feedback.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns.
• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
• Managing budgets and monitoring campaigns costs and ROI metrics.
• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Building and maintaining a network of advertising agents and broadcasting networks.
• Monitoring audience and media trends, practices, and new technologies.

Qualifications:

• Bachelor's degree in advertising, marketing, communications, or similar.
• Minimum of three years of experience as a media buyer or similar.
• Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics.
• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
• Experience in a variety of advertising mediums including print, radio, television, film, and social media.
• Excellent financial skills and the ability to manage large budgets.
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.
• Excellent interpersonal and negotiation skills.

By using this Media Buyer job description sample, modifying it to your needs, and then posting it, you will soon start receiving Resumes and Cover letter from suitable candidates. This Media Buyer Job Description template is fully customizable and can be used in Google Docs, MS Word or Pages format. Get this printable file now and personalize it according to your needs.