Executive Summary Form
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How should an executive summary be written?
A guide to writing an executive summary:- Start with a shocking statistic or an interesting story that will grab the reader's attention.
- Define the problem in such a way that the reader can understand it and see how it affects them.
- Describe the solution in detail, including what outcomes can be expected.
- Provide evidence of your qualifications and show why you are the best person to solve this problem.
- Include a call to action, telling the reader what they need to do next in order to get help or make things happen.
What is another term for an executive summary?
A synopsis is a brief, comprehensive overview of something. In the business world, synopses are often used to give investors and clients an idea of what a company does before they delve deeper into its inner workings. An executive summary can also be thought of as a mini-business plan. It should include information on your company's goals, mission statement, target market, etc.
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