Marketing Service Level Agreement

SLA stands for Service Level Agreement, and therefore defines the level of service that is needed, and to be expected, by a customer from a service provider, laying out the service standards by which that service is measured (KPI’s), and the remedies or penalties if any, should the agreed-on service levels not be achieved.

What needs to be included in a Marketing service level agreement?

This SLA defines the complete Service Level for Marketing and Communications Services, customized according to the needs of a generic Customer. This Marketing SLA should be read in conjunction with the Service Definition schedule, which contains the division of responsibility for each described service between the prospective service provider, customer, and any relevant third-party service providers. For purposes of this SLA the Marketing and Communications Services function is divided into the following functional areas:

• scope and standard of services of the service provider
• requirements for the Marketing and Communications services delivered under this agreement;
• Quality control related to project management and quality control of the service;
• SLA requirements of the service level and a general explanation is provided for the intent and use of each section of the service level requirement table and the document is issued in confidence for the purpose only for which it is supplied. Including requirements for providing Above Line Services and Below Line Services.
• Reporting period  
• consideration
• review of the operation of the service provider by {{organization}}
• representations and warranties
• obligations of the service provider
• intellectual property rights
• force majeure
• miscellaneous
• terms and conditions of the contract
  
• rates

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