Social Media Manager Job Description

An effective and compelling Social Media Marketing (SMM) job description is vital when recruiting the right job candidates. By using a professional job description template, there is no need to start from scratch. It saves time, and by editing this job description template, you will be able to attract the most qualified job candidates for the open position. 

How to write a Social Media Manager job description?

This SMM Job description explainer offers guidance on key sections that are important to include for clarity, as well as suggestions for promoting the position. It provides a list of duties, responsibilities, tasks, requirements, demands for setting job expectations and the employee's ability to perform the work as described. However, it’s often not construed as an exhaustive list of all functions, responsibilities, skills and abilities.

When writing a job description, consider the following:

• Highlight the accurate job title;
• Provide a general company introduction;
• Provide an extract or introduction of the job with key goals or objectives;
• Specify the relevant job duties and responsibilities that are necessary for this position;
• List essential qualifications;
• Be clear and concise in the description;
• Have someone knowledgeable to proofread it;
• Make sure that HR and the hiring manager will sign off before publishing it;
• Define what success looks like in the position after 30 days, the first quarter, and the first year;
• Provide direct contact details of the manager or HR department who will follow up on the candidates;
• Publish it via several social media platforms, or offline media, so you are sure that in-house employees also can get easy access to it.

What are the duties and responsibilities of a Social Media Manager?

The following duties, responsibilities and skills are important for this position:

Responsibilities:

• Running company social media marketing (SMM) advertising campaigns.
• Formulating high-quality novel written and visual content for each social media campaign.
• Building a social media presence by maintaining a solid online presence.
• Monitoring the company's brand on social media.
• Building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Coaching employees company-wide on content creation best practices.

Qualifications:

• Social media marketing experience.
• Experience developing social media strategies, SMM, SEM, SEO.
• Experience working with and developing a marketing plan.
• Ability to develop the right voice for each social media platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles.
• Experience as a Brand Manager on social media.
• Ability to measure the success of campaigns.
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Since well defined descriptions will attract more suitable candidates for the position, we recommend you to use this Social Media Manager job description sample. Customize it according to your needs, and then publish it directly to your page and network, you will soon start receiving Resumes and Cover letter from qualified candidates. This Social Media Manager Job Description template is fully customizable and can be used in Google Docs, MS Word format. Get this printable file now and personalize it according to your needs. If this is not the job description that fits your need, also have a look at many of our other examples of job description templates here.