Sales Promotion letter

In sales, a first impression is always very important! It can happen that your customer already purchased your goods or services before you were in touch with them. It doesn't matter if you know your customer already, the first time you are in touch with them, you must be sure it's meaningful.

How do you write a sales promotion letter?

The way you present yourself to your customers or clients is important. It can even be critical if a potential customer decides to proceed with your offer, based on positively received opinion regarding the documents (templates) that you are sending to them. Therefore it’s important to communicate in a professional manner to your customers. This template will help you establish confidence with your customers and will help you lower cancellations and increase repeat and referral business. You can use this in letter format. Feel free to use this sales letter to your advantage. Adequate communication is essential, in order to have truthful and accurate information exchange and to make the business grow. 

There are a few basic requirements or guidelines for a strong sales letter to take into account, such as the following:

Checklist for perfect sales letters:

• Write the content as if you are the customer of your customer;
• Immediately clear about your company, introduce products/services in an attractive way;
• The structure is standard: introduction, body, and conclusion, but you must apply AIDA principles (Attention – Interest – Desire – Action);
• Use a comfortable to read conversation style;
• Use headlines to capture the attention of customers and get readers interested;
• use short clear sentences and compose the text in short paragraphs;
• Brief, preferably one page in length;
• Edit and re-edit your text until it’s satisfying for 110%;
• Clean, error-free, and easy to read;
• Structured and written to highlight your strengths.

Writing suggestions:

• This letter is designed to assist you in making your own promotional message for when you wish to send a thank you note after a sale and offer additional services.
• Consider including any “enclosures” mentioned in the letter, such as brochures, flyers, etc.
• Be sure to sign the letter and to make a copy before sending it out.
• Bracketed instructions may be included on this form to assist you in completing it and should be removed before printing. Generally in Microsoft Word, you can click on the bracketed instruction and start typing.
• These forms are not intended and are not a substitute for legal advice.
• These forms should only be a starting point for you and should not be used without consulting with an attorney first. An attorney should be consulted before negotiating any document with another party.
• The purchase and use of these forms.

Tactical sales follow up suggestions to existing prospects and customers:

• Plan and keep track of your last and future communication;
• Consider the advantages of an email and phone call;
• Build towards less formal communication channels;
• Each meeting should be meaningful, and you need to provide new, correct, and valuable information;
• End each conversation with a clear result and action point for the next step;
• Make sure you do not follow-up too often and check with customer if they appreciate the frequency;
• Be assertive and persistent;
• If you do not know the answer, don't lie, just explain you need to double-check it first;
• Work the company, not the prospect;
• Know when it is time to quit the meeting, don't repeat the same message twice.

When you follow these suggestions, you can be sure that you can grab your readers’ attention.Additionally, have a look at below sample sentences:

Sample sales/promotional sentences:

What better approach to convince them than by using a professional business or sales letter, such as this one?

• I would like to say thank you and congratulate you on your recent purchase, to buy our {{Service / Product}}.
• First of all, we are confident that, like the rest of our customers, you too will be glad you did.
• We want you to know that even after the work is completed, we want to keep in touch with you.
  
• If you ever have any questions, don't hesitate to call. We are here to service you. 
  
• We have truly enjoyed having the opportunity to serve you, and I hope you are enjoying your {{Service / Product}}.
• Our company would love to have the opportunity to work with you again.
• If there is ever anything, we can do to assist you, please do not hesitate to contact our office.
• In particular, you may be interested in {{Product/Service That Might Interest Customer}} to complement your recent purchase.
• Occasionally, you will receive special notices from us regarding our programs such as our Customer Referral Program. Please watch for them.
• Again, thank you for your business. We look forward to serving you again in the future.
• Thanks again for buying our products/services and we'll give you a call prior to getting started. 
  
• Thanks again for your business. We are available by phone and email in case of any queries.
• Yours sincerely,

If you need a great sales letter and you can not do it on your own you should use letter templates. After downloading, simply edit the text, copy, and then paste into your word processor or email program, and fill in the blanks, and customize e.g. style, typography, details, and appearance of your message. Our Sales Letter templates guarantee that you will save time, cost, and efforts and enables you to reach the next level of success and to grow your business!

Download this promotional letter after purchase and impress your customers with a professional sales letter!

Is this letter not exactly what you were looking for, browse through our other letter templates, or check out and download our basic or advanced sales templates. For example this Instagram Webinar Promotion Template.